Real products, not hypothetical clients.

These aren't reference clients. They're real projects, and the approach varies by what each one actually needed, sometimes intent-first content with no keyword tools at all, sometimes standard technical SEO and content work off real Search Console data. Whichever the situation called for.

Medical Marketplace · South Africa

Meditree

For this project: built on intent, cited by AI, with no keyword tools used at all. Organic sessions more than doubled year over year, and Meditree is now ChatGPT's #1 recommendation in its category.

Intent-First Content AI Search Citation Zero Keyword Tools

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Genetic Testing · Health & Wellness

3x4 Genetics

For this project: standard technical SEO and content optimisation, built from real Search Console data. Fixing crawl, indexation, and internal linking gaps drove 677% organic user growth year over year.

Technical SEO Fix Internal Linking Content Optimisation

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Sports Supplements · eCommerce

Sport Supplement

For this project: an eCommerce brand with products but no answers. Intent-led content, deliberately built without keyword tools, drove 142% organic revenue growth and a brand-new AI referral channel.

Intent-Layered Architecture AI Referral Growth Revenue Attribution

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