AI Search & Discovery
Google is no longer the only place healthcare gets searched. ChatGPT, Perplexity, and AI Overviews are increasingly where patients and buyers get their first answer. This is the work that makes sure it's your brand being cited, not a competitor's.
Most healthcare brands aren't asking for this yet
Most businesses still understand "we need more visibility in Google." Fewer yet understand "we need AI visibility and entity optimisation," which is exactly why this sits as an evolution of the core Organic Search work, not the first thing sold. It matters most once the foundations from the other three pillars are solid.
What this covers
Two layers: the structure you control directly, and the reputation signals that build over time.
AEO. Structure Layer
GEO. Reputation Layer
This doesn't work without a solid technical base
AI visibility is downstream of the schema and structured data set up under Technical SEO & Architecture. If that foundation isn't there yet, it's usually the first thing to fix before AI search work can show real results.
How this fits the wider process
This extends step three of the Approach. The same discoverability work, applied to AI-driven search.
Baseline AI visibility check
Direct testing across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Not estimates, actual queries run and logged.
Entity & structured data audit
Checking whether AI systems can correctly identify what the brand is and why it's credible. Schema, About pages, author entities.
Citation-readiness pass
Restructuring priority pages so AI tools can extract clean, quotable answers. Clear definitions, direct claims, verified detail.
Monitor & iterate
Tracking what's actually getting cited and refining based on real results, not guesswork about what AI tools prefer.
What good looks like
Two signs AI visibility is actually working.
AI tools cite the brand, not just competitors
ChatGPT, Perplexity and AI Overviews start pulling directly from the site when a relevant question comes up.
AI systems get the brand right
What the business is, what it does, and why it's credible. Represented accurately, not garbled or missing.
Related services
Find out if AI search already knows you.
A short visibility check across ChatGPT, Perplexity and AI Overviews usually settles it.
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