Organic growth built on real search intent, for healthcare.
10+ years across enterprise ecommerce, B2B, and healthcare, now focused entirely on medical, clinical, and healthcare brands. Helping them get found by Google, and increasingly, by the AI tools their patients and buyers search through instead.
The focus is audits, strategy, content direction, and advisory. Not day-to-day execution. The work is diagnosing what's happening, building the plan, and making sure whoever implements it. Your team or your agency. Knows exactly what to do and why. No long retainers tied to work you could be doing in-house.
Four ways in, one outcome
Not a menu of tasks. A set of systems designed to work together. Each links through to the full detail.
Organic Search Strategy
Search intent research, growth roadmaps and opportunity analysis. Including local search for clinics and multi-location practices.
Technical SEO & Architecture
Crawl, indexation and Core Web Vitals. Plus the taxonomy and category architecture that scales a medical device catalogue.
Healthcare Content Strategy
Topic clusters, information architecture and editorial systems built around real patient and buyer journeys.
AI Search & Discovery
Entity optimisation, knowledge graph work and visibility across AI Overviews, ChatGPT, Gemini and Perplexity.
Ecommerce & medical device SEO
Category architecture, faceted navigation, and product schema for catalogues with hundreds or thousands of SKUs. The exact taxonomy work behind Meditree and Medi-Market. This runs through Technical SEO & Architecture and Organic Search Strategy both, not as an add-on.
How an engagement typically starts
Most begin with the audit. Some start with a specific problem and skip ahead. Either is fine.
SEO & AI Search Audit
A full diagnostic across technical health, content against real intent, and visibility inside AI search tools. Worked from Search Console data, not estimates.
Strategy & Roadmap
A sequenced plan tying structure, content, and AI visibility to real outcomes, written so a team or agency can execute it without me in the room.
Advisory Retainer
For businesses whose team or agency is executing, but who want an ongoing strategic sense-check rather than another delivery contract.
Advisory retainer options
Once the audit and roadmap are done, most businesses don't need another agency contract. They need a steady strategic eye on direction. Available on a limited basis, and typically starts after a project engagement.
Monitor
For a healthcare brand with a solid foundation that wants a second pair of expert eyes, without a full-time hire.
- Monthly Search Console & AI search review
- Issues flagged the moment they appear
- Short written summary, no meeting required
Advise
For teams actively executing a roadmap who want regular direction, without me in the delivery seat.
- Everything in Monitor
- One 30-minute call a month
- Roadmap priorities adjusted as things shift
Direct
For teams with in-house or freelance writers who need someone actively directing the work, not just reviewing it.
- Everything in Advise
- Direct briefing and feedback to writers
- Content strategy adjusted as intent shifts
Let's have a straight conversation.
No deck, no hard sell. Just whether this is genuinely a good fit for your brand.
Start a conversation