Organic Search Strategy
Before any technical fix or piece of content, the real question is what your patients, HCPs, or buyers are actually searching for. And why. This is the roadmap that makes sure every later decision has a reason behind it.
What this covers
Four connected areas of work, not four separate line items.
For clinics, practices & multi-location providers
Local search is fundamentally a visibility problem, which is why it lives here rather than as a separate service: Google Business Profile optimisation, local pack visibility, and review strategy for practices with one location or fifty.
How this fits the wider process
This is step one of the four-part Approach. Everything after it builds on what's found here.
Confirm access & scope
Search Console, Analytics, and a short discovery conversation set the boundaries. No generic audit template.
Map real search intent
Not keyword volume alone. What people actually mean, and where they are in their decision.
Identify the gap
Where current visibility and real demand diverge. This is where the roadmap's priorities come from.
Deliver the roadmap
A sequenced, written plan your team or agency can execute without needing me to interpret it for them.
What good looks like
Two signs the strategy is actually working, not just documented.
Every real intent has a page
No major patient or buyer question left unanswered. And no three pages competing for the same one.
The roadmap is followed, not filed
The team or agency executing it can point to the plan and explain why they're doing what they're doing.
Related services
Start with a real diagnosis, not a template.
Most engagements begin here. Understanding demand before anything gets built.
Start a conversation