From near zero to +677% organic growth, without changing the product.

World-class science. Near-zero organic visibility.

3x4 Genetics offers personalised genetic testing to help people understand how their DNA influences their nutrition, metabolism, and overall health. The science is genuinely sophisticated, built on real research, with trained practitioners guiding clients through their results.

But online, they were invisible. A niche, high-intent audience was searching for exactly what 3x4 offered: personalised nutrition, genetic testing, sulforaphane, how genes affect metabolism, and finding nothing from them. The organic channel was barely functioning.

Technical gaps, content gaps, and no internal linking strategy.

A site audit surfaced several compounding issues. The XML sitemap was broken. There were 404 errors on indexed pages. Yoast SEO hadn't been configured correctly. Meta descriptions were missing across key pages. These aren't glamorous problems, but they were actively preventing Google from crawling and indexing the site properly.

Beyond the technical issues, the content wasn't working hard enough. Existing blog articles weren't optimised for the queries they were already ranking for. There was no internal linking connecting the site's pages together. People were landing on articles and leaving, high bounce rates, no clear path deeper into the site.

The audience was there. The content existed. It just wasn't connected, optimised, or technically sound enough to perform.

Fix the foundation first. Then build on it.

The approach was deliberately sequenced. Technical issues first, since nothing else matters if Google can't crawl the site properly. Then internal linking to reduce bounce rates and pass authority between pages. Then content: optimising what existed and creating new articles targeting the specific questions 3x4's audience was actually asking.

Content topics were sourced from Search Console data, queries with high impressions but low click-through rates, and People Also Ask questions relevant to genetic testing, nutrition, and health. No guesswork, real signals from real search behaviour.

What was done, and when.

677% organic user growth, year over year.

Organic users grew from 296 to 2,300, a 677% increase. Sessions grew 652%, from 449 to 3,377. New users up 646%. Bounce rate dropped 44.8%, from 39.87% down to 22.00%, visitors were finding what they needed and staying on the site.

This wasn't paid traffic. It wasn't a product change. It was fixing the foundation, connecting the content, and making sure the right people could find a product they were already looking for.